"The Tivo-lution is Here"

500-Channel digital cable service. HD. ED. Tivo and other types of DVRs.

It's an interesting time to be involved in producing television content. Some conlvusive changes are coming or are already underway. Check out this quote from Timothy Hanlon, SVP, Starcom MediaVest Group:

?The television industry is basically in the beginning stages of a nervous breakdown.?

And, in a recent article, industry analyst Joyce Schwarz wrote:
"The DVR -- threatening a revolution that would destroy the economics of broadcast networks based almost solely on advertising revenues -- is ushering in an evolution of discovery for both marketers and media leaders."