Fine Tuning Your E-Newsletter Strategy

Email is a powerful tool, but in the post-"Can Spam" world, we need to be hyper-vigilant in avoiding the appearance of spam-ularity. These following tips come from the Direct Markting Association...

? Use customer preferences in targeting relevant content. Don't ask for preferences you don't intend to use.

? Re-examine the cadence of communications. Provide for customer choice on frequency.

? Review personalization tactics. Try to be personal without being too personal.

? Provide customer feedback mechanisms, such as surveys, to gauge relevancy.

? Allow your customers to manage their newsletter subscriptions. Give them control of what they receive and how often.