ROI Is Not a Silver Bullet

Scott Hirsch, with Adaptive Path, has an excellent article entitled, "ROI Is Not a Silver Bullet: Five Actionable Steps for Valuing User Experience Design." I found the points he revealed to be extremely effective in making the case for useful measurements that calculate benefits, aside from the routine ROI analysis.

So many times financial departments have a hard time justifying design and user experience improvements because the ROI numbers just don't match up. These recommended steps help to alleviate those concerns by offering clear and concise ideas for keeping investment dollars flowing into end-user designs.

A brief glance at the steps:
1. Get an Understanding of Business Value
2. Look for Quick Wins
3. Determine the User Behaviors and Measure Baseline Data
4. Measure Outcomes Post-launch
5. Evangelize Success

For an extended look into these strategies click here.