There's One Born Every Minute!
P. T. Barnum once postulated that there is "a sucker born every minute." Witness the fate of one long-time infomercialer's attempt to lure in a few...
Seller of Coral Calcium Banned From TV
United Press International, Sep 07, 09:05 PM
The Federal Trade Commission said Tuesday it has banned Kevin Trudeau from TV infomercials for making false claims his product Coral Calcium cured cancer.
Trudeau has been ordered to pay the FTC $2 million to settle charges he falsely claimed Coral Calcium can cure cancer and other diseases and another one of his products, an analgesic, called Biotape, could cure or relieve severe pain.
Trudeau, who has appeared in or produced hundreds of infomercials, is banned from appearing in, producing, or disseminating future infomercials for any type of product, service, or program to the public.
In his infomercials, Trudeau said Coral Calcium Supreme, a dietary supplement that he said was made from Japanese marine coral, could cure cancer, heart disease, high blood pressure, lupus and other illnesses.
Biotape was said to provide permanent relief from severe pain, including back pain, and pain from arthritis, sciatica, and migraines.
This ban is meant to shut down an infomercial empire that has misled American consumers for years, said Lydia Parnes, acting director of the FTC's Bureau of Consumer Protection.
Posted by Jon at September 8, 2004 07:23 AM