Email Marketing Steps

A recent iMedia article discusses a few relevant steps for email marketers. Stressing conduct and adherence to CAN-SPAM compliance, the process described is a good reminder for anyone who is involved with sending out emails for an organization.

The three tips at a glance:
1. Publish your Sender Policy Framework Records (SPF)
2. Complying with CAN-SPAM
3. Filtering

Click here for the full article.