Poll: More Adults Rely on Internet for Political News

According to PRNewswire, a recent Harris Poll shows that just over half of online U.S. adults (52%) (i.e., 38% of all U.S. adults) say that they rely on the Internet for information about politics, political issues and elections.

This is a very significant number not just for news organizations but for political candidates as well. The Internet offers end users the ability to browse many more "outlets" than television and radio, and these news sources can be accessed 24 hours a day.

In the future watch big news organizations making moves to consolidate online news sources in order to control the information people are receiving. As we saw with the recent Dan Rather upheaval, CBS News began accusing the "blogging" community of creating the hype behind their forged documents. Big news organizations don't like no names on the Internet calling their bluff.

Click here for the full PRNewswire report.