Where Do I Click?!?

Insanity is often times defined as doing the same thing over and over, and then expecting different results. I would like to propose a new definition, if I may. Insanity should really be defined as "the action of using vague words for your website links so that people have to click multiple times to find exactly what it is they are looking for!"

Not that we need to spend a lot of time with him, but here is what Mr. Obvious always says about how you should treat those visiting your website - "Don't confuse people with asinine, disorganized copywriting!"

Thank you Mr. Obvious. Your perspectives are enlightening.

No place is copywriting more key than when it comes to web links. These often times different colored specimens of clickability, are the doorways for site visitors to get from one room to another within your website. So, if you want someone to enter through your "front door", pick up a few items in your "warehouse" and then proceed to checkout, it is vital that you have a sound strategy to lead users with on-screen verbage.

And don't just settle with what other folks are doing on their sites. You would be surprised at how many larger organizations' websites become "lazy" with website copy.

If you are interested in delving further on this subject I highly recommend Nick Usborne's recent iMedia Connection article: http://www.imediaconnection.com/content/4557.asp