December 21, 2004
Triggered Message Deployment
That's a fancy phrase for the practice of sending a automatic, targeted email to someone based upon his/her activity on your web site. It's a powerful way to increase the value of your organization to those you are called to reach.
Here's a snippet from a recent article on the subject by Liza Verissmo.
Using automatic event-based triggered message deployment can boost ROI.
"Using triggered messaging (real-time) could be your company?s answer to ensuring a higher level of customer communication and satisfaction. If used effectively, the creation and maintenance of an ongoing dialogue between your organization and your customers can easily be produced. Customers have come to expect more offers based on past purchases and interest from organizations and with triggered messaging email messages can be automatically triggered to your customers based on their specific actions...
But how do you produce high volumes of email message deployments effectively? By using automatic event-based triggered message deployment."
Here at H|S we're helping some of our clients deploy this capability in their web sites and building it into their development strategies.
Posted by David at December 21, 2004 04:07 PM