Online Fund-Raising Comes of Age

What a heartbreaking and horrorifying thing the earthquake/tsunami in Southern Asia has been. In it's aftermath, I've also been struck by how quickly online fundraising has become a norm. This response to the disaster has pointed up the strengths of the Internet as a support-raising medium--particularly it's immediacy.

In fact, within 24 hours of the event, organizations such as World Vision had pages like this one up and ready to receive contributions.

Each day, more and more prospective donors expect to be able to take action on the Web. It's vital that donor-supported organazations not only make it possible, but also convenient, compelling and satisfying.