Web vs TV

Last week I posted a survey which showed that 60% of us surf the web while watching TV.

Now iMedia has published a Q&A session that delves even deeper into the ways Internet use is impacting television viewing and vice versa.

Here's a snippet of the transcript:

"If you look at the new technologies that are impacting, what you see is, basically what you are seeing is digital video recorders and video-on-demand services really kicking in and scaling in a large way. You are seeing a reduction in the cable companies, and satellite companies are putting DVRs out there, primarily because they reduce churn. DirecTV, without a TiVo has a 1.8 percent monthly churn rate. With a TiVo, it?s 0.59. That's a reduction of monthly churn by two-thirds. So you are going to see digital video recorders in a phenomenal pace. What it evolves to is something we call on-demand television. Basically, the narcotic for the consumer is they are now in control. What they want to watch, when they want to watch it applies to any interactive on-demand medium."