America the Connected

For marketers, the internet continues to be a magnificent way to carry targeted messages to an increasing audience. An iMedia article released today showcases a Pew Internet & American Life Project study, which finds America's online population stands at 63 percent of adults in the country. Meaning approximately 128 million people age 18 or older, participate in some sort of online activities.

Other trends and statistics are cited in the study that give good weight to the web as a "reliable medium" for businesses and especially non-profits. One interesting stat, women are more likely to get spiritual and religious information (73 percent) than men (56 percent). Maybe ESPN.com should add a devotional.

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