What's Your DVP?

Most marketing students are familiar with the term, USP, an acronym for Unique Selling Proposition. But lately, as I've consulted for several ministries and non-profit organizations I find myself using the term "Donor Value Proposition."

(Note: Either I have actually invented this term or it was planted in my subconscious because I read it somewhere and now I have unknowingly stolen it. Hold on while I Google the term and see what pops up...)

I'm back. Only two hits. So I almost, practically coined it! I will settle for "co-coiner" status.

In any event, successful ministries tend to be those that present a compelling DVP to a large segment of people. Donor-driven organizations struggle or fail when their DVPs are fuzzy, fragmented or off-target.

I plan to develop this theme into a white paper or article in the future. In the meantime, I'm off to the U.S. Patent and Trademark site!