The Best of Eyetrack III

As a follow-up to yesterday's entry, I wanted to post a link to more eye-tracking study findings that I came across.

Here is a choice nugget from the study:
"The Eyetrack III researchers discovered something important when testing headline and type size on homepages: Smaller type encourages focused viewing behavior (that is, reading the words), while larger type promotes lighter scanning. In general, our testing found that people spent more time focused on small type than large type. Larger type resulted in more scanning of the page -- fewer words overall were fixated on -- as people looked around for words or phrases that captured their attention."

Click here for the full article.