7 Habits of Great Online Marketers

There are some common characteristics of well-planned, well-executed online campaigns. So says Ari Bluman of 24/7 Real Media (Courtesty of IMedia's newsletter.)

Habit #4 is: "Match your creative to your offer and target audience, and don't sing on one note. If you send the wrong message or bore your audience, you'll get the wrong result. Get the creative right. Make sure your message says what you want said, in a way that will be effective with your audience. Make it clear, and make it concise. Don't let artistry blind you to irrelevance. Vary what you say and how you say it, too: successful campaigns generally ring the changes, with multiple messages or variations on one main message, delivered in multiple sizes."

Me: We have certainly found this to be true. It's one of the key reason I think our Saxon Homeschool curriculum promotion worked so well.