Moron, I Tracking

I mean... More On Eye Tracking...

Here's a follow up to some fascinating research Brent posted several months ago re: How people's eyes intereact with a web page. Brent's earlier post revealed the portions of a web page the eye tends to go to first, and linger on the longest.

This new study explores the role of color in influencing viewing behavior. This article from I-Media has the goods.

The bottom line? You should not place exotic colors near points where you want people to act (such as a "Purchase Now" button.) Instead, use Red, Green, Blue, Yellow, Black or White (the six basic colors.) No designer colors like lilac, coral, eggplant, etc.