Target Your Emails for Better Results

From TargetMarketing's "Tipline":

According to aJupiterResearch report, few marketers are sending highly contextually targeted e-mail campaigns. Most still are using broadcast and basic personalization tactics that do little to make the messages highly relevant.

This report also suggests a number of emerging trends and tactics marketers should begin to incorporate into their e-mail marketing practice.

When asked about the influence of promotional e-mail on their purchasing decisions, 60 percent of consumers who made immediate purchases from e-mail did so because the e-mail contained products they were already considering, underscoring the need to catch the customer at the right time with the right offer.