Boy Voice or Girl Voice? Pt. II

So, based upon my previous conjecture, when would it be advisable to use a female voice in a radio or television spot aimed at men? Perhaps when you want certain information like a phone number or web address to be recalled later. Why?...

Because the research indicated that women's voices tend t activate the music processing centers of men's brains, and as we've all learned, musical jingles are more easily remembered and, tend to remained burned in your memory for eons. (Hum a few bars of any commercial jingle from the '60s and most of us can not only finish the tune but provide the lyricis as well.)

Thus, if a woman's voice repeats a toll free phone number three times, a man's brain is likely to be using the same music processing wiring that makes it easier to memorize all the books or the Bible or the 50 States if you turn them into a song.