Heading to a Little Screen Near You

I've been in a number of meetings where "mobile phone video" comes up. When it does, it's usually with a certain level of, "Oh my gosh, this is THE next thing." Inevitably, the conversation shifts to the big-blob of alternative media which includes streaming, mobile phones, x-rays from Neptune and anything else that's not conventional TV.

Of course, mobile phone video delivery will be a useful tool... but not for everything currently captured for television.

Read this article from AdAge.com. It requires a free subscription to the site (which you should already have) and is well worth your time to read it.