Romney's TV Ad Strategy

Mitt Romney has a new TV/Video Ad up on YouTube. I'm not sure if this was specifically created for online viewing or if it is actually airing in some markets—but it certainly takes a fresh approach.

You don't actually see the candidate until the very end, though Romney's voice is heard throughout.

I've seen this ad criticized in a few places this morning but I like it. I think it's quite effective. Have a look: