Going Viral

For more than ten years now, marketeers have been touting the use of the Internet as the new medium of opportunity. We agree and still feel that way too. But one facet of it that makes me wince from time-to-time is called "Viral."

In this article from Advertising Age, one voice of dissent speaks out. For my part, content remains king. At its core, Viral Marketing is basically electronic word-of-mouth promotion and if you don't have something to say or show... well, you understand.

Take a look and see for yourself here.. (Requires a free subscripton to AdAge.com.)