July 19, 2007
Web Watching Helps TV Viewing?
What? The flowing streams of rich, vibrant e-videos are doing what?
I noticed a few recent articles in TV Week and The Hollywood Reporter which cited a new study conducted by the Nielsen Co.
It’s findings, prepared for the Cable & Telecommunications Association for Marketing, revealed that nearly 63% of broadband customers watch video on the Internet. That comes to 81 million people.
Wow.
The study cites that from September 2006 to March 2007, web video viewing has increased a whopping 16 percent.
Geeze.
But here is the interesting part; The study found that Web video viewing actually complements watching TV.
Huh?
Apparently, 33% of web-watchers reported that Internet viewing increased their TV viewing time while only 13% indicated the opposite.
So are Internet video streams just big billboards on the information highway? Probably not, but at least we have some evidence to prove that the thoughtful (and plenteous) use of the web will further help our broadcast endeavors.
I get to say it again: It’s a great time to be a programmer!