Looking for a Ministry Opportunity?

Consider spending more time plumbing the depths of MySpace.com.

According to an article in AdAge.com, MySpace has identified more than 29,000 registered sex offenders on its social network.

Yikes. A place for friends indeed.

One of my favorite marketing books, Under the Radar by Jonathan Bond and Richard Kirshenbaum, explored the world of effective marketing in non-traditional ways. Perhaps it's time for us to try this approach and get into a little stealth ministry.

Of course, that means you'll have to fight the temptation to put up a banner, develop a logo and "brand" your activity. As a consultant, I can't guarantee that you will bring in donors.

As a father of 5, I want to stop predators. So now I'm wondering -- out loud of course -- if perhaps an under-the-radar tactic would include using social networks such as MySpace to target them with the gospel before they use it to target our children?

Assuming that the ACLU doesn’t have a problem with targeting criminal sex offenders and will restrain itself from claiming your activity is a "church/state" violation, it might just work.

Oh wait; it's under-the-radar! The ACLU won't know!