Review, Rethink and Retool

A recent study predicts that by 2011, spending on Internet advertising will surpass newspapers to become the nation's leading ad medium. So, it appears that we have another indicator of the increasing rate of radical change for traditional media. As I like to say, it's a great time to be a programmer.

But with audience consumption habits changing, what kind of program will be the right kind of program to take advantage of this change? That is a question we ask ourselves every single day. We are constantly exploring ways to get the messages of those we serve delivered more powerfully and more efficiently. Part of that exploration includes a close examination of the vehicles that their messages ride. (More on that in future posts.)

One expanding area is Internet Radio. In a recent Hangar post, we reported that the future looks bright. There are more than 8,000 Internet radio stations around the world. Of course, many are poorly programmed and sound awful. Still, the audience is growing and the Internet is slowly cutting its copper tether and soon ubiquitous wireless Internet service will be here.

Already, there are a number of standalone devices that will permit you to “tune” into any station on the net.

Of course, the future isn’t limited to audio delivery. The iPhone (warts and all) and the like devices that will follow will do their part to accelerate the rate of change for video delivery. Time will tell.