Taking Your Ministry Email to the Next Level

So you're now getting emails out to your donor file with some regularity. Good! You're even making sure they comform to best practices so as to not get mis-labled as spam--so your messages are getting delivered. Even better!

What can you do now to make sure they're as effective as possible?

Spencer Kollas over at iMedia Connection has some good suggestions centering on personalization and design. Have a look!