Optimizing Your Landing Page

Via the good folks over at Target Marketing. . .

(Note: These tips are oriented toward online retailers but the principles can be adapted to ministries.)

3 Ways to Boost Landing Page Conversion

1. Brand. Reinforce your brand through visual elements, company history and credibility, and other pertinent customer service information, such as your toll-free number and guarantee. This makes for a risk-free shopping experience and gives browsers the confidence to become buyers.

2. Prioritize. Note top sellers and feature products, or call out sale items. Icons can be a valuable visual aid for callouts. By singling out specific products and promotions, you can direct shoppers to appropriate merchandise based on your strategic goals, inventory, sales and potential ROI.

3. Sort. Enable visitors to sort selections based on attributes important to your category. According to our 9th Annual Mystery Shopping Study, in which 100 big-name merchants were mystery shopped online, landing page sorts are a good way to convert visitors. Seventy-eight of the 100 merchants surveyed used landing page sorts.

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