Flying Broadband

Last week, a new Bridge Ratings study validated something we’ve been saying for nearly two years: Over the next 5 to 9 years, access to wireless broadband Internet service will reach automobiles, aircraft and other mass transportation modes in dramatically growing numbers.

This rapid expansion will, most likely, use current technologies such as WiFi and WiMax.

(You can draw your own little car in the picture above. Be sure to include the lighting bolt-like waves to the tower.)

With that growth will come dramatic changes in the way we consume radio (and other audio products) and how we promote them.

In fact, the study says that it will impact radio and satellite radio in some negative (ad revenue) ways. The advertising model will continue to tip toward the Internet.

Of course, this shift will ultimately be wonderful for programmers.

In the months ahead, we will be taking a close look at these changes and will share how they will help you get your message out.

Stay tuned.

Posted by Jon at September 21, 2007 03:13 AM