Rupert Murdoch Gets Religion (Company)

Apparently Murdoch's News Corp. has just acquired the web site BeliefNet.com for an unspecified sum "in the tens of millions" of dollars.

If you've never visited, you should know that BeliefNet isn't a Christian-oriented site. It's "spirituality" oriented. Nevertheless, it's additional evidence that big media recognizes that the faith marketplace is big business.

According to the Wall Street Journal:

"Fox Entertainment plans to use the site to promote religious and spiritual content such as films from Fox Faith as well as books from News Corp.'s HarperCollins book-publishing arm, according to Dan Fawcett, president of the Fox Digital Media arm of Fox Entertainment."

It is rumored that Murdoch had originally wanted to buy "The Hanger" until he learned how infrequently Jon posts.

Whole WSJ story here. (subscription may be required.)