McCain's Cross

Here at The Hanger, we know a little bit about direct mail and television spots. And elections tend to utilize both. A lot.

I was intrigued to see one seasoned political observer describe a recent John McCain mailer as "the best piece of direct mail I've ever seen." It's a Christmas-related mailing that features a cross in the story it tells.

Read about it here.

See a piece of it here.

And there is a television spot that features the story here.

I have to agree. It's good stuff.