Goodbye to the Hydrox

The Hydrox is dead. Kellogs is killing it. So says this piece in the Wall Street Journal.

The poor Hydrox never did come close to rivaling the popularity of its doppleganger, the Oreo. But contrarians and non-conformists liked it.

Perhaps it was the name that doomed it.

"Hydrox" always struck me as a chemist's slang for Hydrogen Peroxide. Or maybe a mythical beast with seven cow heads. "Hercules defeated the dreaded Hydrox."

(By the way, I'm only posting this to get the New Year greeting off the top of the page.)