Automaker Banking on Internet

General Motors is shifting millions of its advertising dollars to online media. In a nutshell, GM plans to raise awareness through traditional media (specifically radio and TV) and then plunb the depths of its audience online. Take a look at this article at adage.com.

It's a hearty (albeit tardy) validation of a strategy we've employed for nearly four years with the organizations we serve. Of course, raising awareness is really the easy part. Helping your audience overcome online obstacles that can hinder meaningful interaction is a bit more difficult.

We'll share more on that later.