Mobile Marketing - an oxymoron?

While browsing the fare at Advertising Age Online, I came across another interesting tidbit: a primer on mobile marketing.

We've been in a number of meetings with industry colleagues and ministry communicators where this emerging media was the focus of discussion. I was the skeptic and would usually follow the proverbs of scripture and stay silent.

I'm coming out of it now due, in large measure, to the mobile changes the iPhone has caused. At this point in time, we see mobile marketing as a great way to deliver viewable/listenable product (such as your radio or TV program). It's not our choice for awareness raising... yet.