December 30, 2004

The Cure for Social Retardation: Less Internet

Very interesting article from the NY Times related to the social consequences of internet usage. Findings from a recent study have shown that as the popularity of the internet has increased, the amount of time people spend socializing has decreased.

There are also many other fascinating trends and data discoveries discussed in this article. And, as an internet guru I must insist that you read it.

Article Link: Click here

Posted by Brent at 02:19 PM | Comments (1)

December 23, 2004

Sad News This Christmas

The Christians are leaving Bethlehem... [Note: registration required, but free.]

A Sad New Carol: Go Ye From Bethlehem
In the town where Christians believe Christ was born, the Christians are ... Four years of violence, an economic free fall and the Israeli separation barrier have all contributed to the hardships facing Palestinian Christians in Bethlehem, one of the largest concentrations of Christians in the ...

Posted by David at 08:05 PM | Comments (0)

December 21, 2004

Triggered Message Deployment

That's a fancy phrase for the practice of sending a automatic, targeted email to someone based upon his/her activity on your web site. It's a powerful way to increase the value of your organization to those you are called to reach.

Here's a snippet from a recent article on the subject by Liza Verissmo.


Using automatic event-based triggered message deployment can boost ROI.

"Using triggered messaging (real-time) could be your company?s answer to ensuring a higher level of customer communication and satisfaction. If used effectively, the creation and maintenance of an ongoing dialogue between your organization and your customers can easily be produced. Customers have come to expect more offers based on past purchases and interest from organizations and with triggered messaging email messages can be automatically triggered to your customers based on their specific actions...

But how do you produce high volumes of email message deployments effectively? By using automatic event-based triggered message deployment."

Here at H|S we're helping some of our clients deploy this capability in their web sites and building it into their development strategies.

Posted by David at 04:07 PM | Comments (0)

December 20, 2004

Pop, Coke or Soda?

What do you call a carbonated beverage--generically? According to this map, it all depends on what part of this great land you hail from.

Where I grew up any "fizzy drink" (as they call them in England) of any brand or variety was simply, "a coke." Although I would occasionally hear an old timer talk about "a cold drink." (Pronounced "cole drank.")

Posted by David at 09:51 PM | Comments (0)

December 15, 2004

Cue the Trumpet Fanfare...

Holland|Simpson is pleased to welcome a new member to our circle of valued ministry clients?Phil Driscoll's Mighty Horn Ministries.

MHM has an exciting new television program called The Phil Driscoll Connection . It's our honor to be able to help with the program and to help them build relationships with the friends and partners that will enable the program to grow.

It's a great program by a great ministry. Check them out at www.mightyhorn.com .

Posted by David at 09:13 PM | Comments (0)

"The Tivo-lution is Here"

500-Channel digital cable service. HD. ED. Tivo and other types of DVRs.

It's an interesting time to be involved in producing television content. Some conlvusive changes are coming or are already underway. Check out this quote from Timothy Hanlon, SVP, Starcom MediaVest Group:

?The television industry is basically in the beginning stages of a nervous breakdown.?

And, in a recent article, industry analyst Joyce Schwarz wrote:
"The DVR -- threatening a revolution that would destroy the economics of broadcast networks based almost solely on advertising revenues -- is ushering in an evolution of discovery for both marketers and media leaders."

Posted by David at 08:47 PM | Comments (0)

A Photo You're Not Likely to See in the Mainstream Media

Soldier.jpg

A soldier holds a little girl from Fallujah.

Posted by David at 08:32 PM | Comments (0)

December 14, 2004

Good to Be Back

After a catastrophic server failure, the Hanger is back.

We'd like to apologize to all the Hanger addicts who had to learn to live without the witty, insightful and occasionally useful musings regularaly found here.

Both of you have our sincere apologies.

Posted by David at 08:31 PM | Comments (0)